In this section, what I will be doing is researching and clarifying the chosen topic for my Final Major Project of my second year, which I have decided to be based on the subject of Anxiety. This will consist of me conducting Primary, Secondary and other various research methods to collect data. For example, Qualitative and Quantitative data is something I will use a lot. I will also be looking at existing sources and materials in order to find inspiration and analyse them fully to understand them and identify ways in which they can aid me in my FMP.

 Who am I – Task 

For this task, we had to record a video answering some questions about our selves and questions related to the Final Major Project topic that we would like to do. The aim of this is to open us up a bit and get our brains thinking in depth about our selves and our interests and other things. In my case it was speaking on an issue that is personal to me; Anxiety. 

Essentially, before the initial process of researching any topics for my Final Major Project, I have asked my self some questions based on my interests and issues I like to discuss. This can be found below. This video will also serve a useful purpose of primary research on a topic of your interest and will help contribute to the research factor. This is also a good way of self-reflection and understanding more about your self too. It is good for developing and finding ideas for your FMP that can be more personal and relatable.

The video overall is simple and is focused on me, which it is meant to be. It is an insight to me personally and I can use this to look back on for any ideas or further inspiration. It also shows me more about my self and to watch it back is weird but I feel as if I learn something new. Furthermore, in the video, I gradually crept into the subject of Anxiety, as you may have noticed. The reason for this is because I have suffered badly from Anxiety and it is something I want to express but visually and through the medium of video. Video or rather, Film, is my favourite medium. Though Anxiety is something serious, in the video I mentioned how I am creative and passionate about Art. I wanted to use the video to express the issues of Anxiety but through a creative and visually pleasing/artistic way.

Like I have mentioned, the film aspect is actually a big part of my interests. The cameras and the editing and being flexibly creative with it is really fun and it has become a big part of my life and has bloomed throughout college. Whilst I may not have mentioned film as being one of my interests, the video was more focused on interests I could put into a film. I have a keen interest in not just the big films on the big screen, but rather, small unique or niche films. I recently went to the Curzon Cinema in Canterbury to see a great indie film called, ”Lady Bird” which only re-inspired my interest in quirky films. Film, for me, would be a great choice for my FMP and I want to be able to make something quirky but also relatable for people, young people, in particular, to see and understand.

I feel like targeting an audience like my self (young audience, teens) would be the most suitable as I can understand and relate feelings that a lot of teenagers go through. So essentially, the vague idea I have is that I want to create a short video, preferably around a couple of minutes, that shows what Anxiety looks like, but without any real dialogue. I will have noises and perhaps some whispering sounds in it, but no character speech or people talking to each other will be included.

Research Plan

Before I get started, above I have inserted some pictures that I have taken. These pictures show my work that I have conducted beforehand. For example, my Research Plan looking into research methods and looking at the strengths and weaknesses of each one. This helped me to be aware of the potential ways certain research methods and techniques can either aid me or not. I have also (on the right) created a mind map on the primary subject focus of my Final Major Project; Anxiety. I looked or rather added things to the mind map such as, inspiration, target audiences and other research, all of which would be relates to the topic of anxiety. This helped me with the initial start of my FMP.

For this year’s Final Major Project, I have strongly decided to go down the research route of Anxiety and looking into depth about how it affects young people and how the spectrum of Anxiety is so diverse and has different forms. I wanted to do this not only to look into the issues it causes but because it is something that is personal to me and I wanted to use this Final Project to be expressive and make it raw. With this subject being so flexible and having a lot to talk about, I wanted to strip it all back and think about the main question to lead my so-called research investigation. Whilst I will get into the research question down the line in this project, I wanted it to be based on the lines of the following. For example, ”What is Anxiety?” or ”How does Anxiety really affect a human?”. Since I wanted to look into a specific audience for my FMP (young people) I can also use questions such as, ”How are the youth affected or consumed by Anxiety?”. These types of questions are what I have in mind and what I want to guide my research.

To narrow it down and be more specific to a question to guide my research, I think that the question I will use is simple and is, ”What is Anxiety’?”. I want to use this one not only to guide my research but also because I feel like it is something that I can address well in my video in terms of the way I can present it.

Despite everything I have mentioned above, another soul reason for this choice of subject is the fact that it is something that I am interested in. The idea of researching into why we feel like this, how people are affected by Anxiety, how it causes problems and the solutions are all really interesting to me. Furthermore, I wanted to comment on something else that I think is important to me and the project. Like I have mentioned in my video about my self. I have a very creative and artistic nature that I would like to reflect visually in my final video piece for my FMP. I love the idea of crafting a video that looks at the issues of Anxiety but for it to also be visually displayed in an artistic and tranquil setting. In some ways, I wanted to present these issues in a different way. A less serious way. I want to break down the stigma of Anxiety and in some ways, mental health in general. I can use art to aid me in this.

Since Anxiety is also a broad subject and it is somewhat a spectrum because of the fact that we all experience forms of Anxiety differently, it would be wise for me to only look at specifics in my research. Such as looking into the issues of Anxiety and young people. Also, keeping the age range controlled. This is essentially Target Audience. But through this, I want to focus on tearing apart the scary subject of Anxiety, break it down and make it understandable and clear as to what it is and the issues around it.Since I have mentioned Anxiety and discussed it being my subject of research and also my focus question (What is Anxiety) I wanted to screenshot the almost definition or rather an explanation just to keep the foundation of what Anxiety is, at the start of my research. Whilst yes, this may seem to answer my question of ”What is Anxiety?” in some ways, it does not. I want to really stretch out the whole concept of Anxiety and look into the different ways it impacts us. I also want to look at different audiences, different statistics and people who are affected by Anxiety. Furthermore, I want to present Anxiety efficiently and uniquely through my final video. This is just a standard explanation of the issue. This does not dig deep into detail, as I aim to with my subject research.

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 Research Methods 

Research is a massive sector in the Final Major project and it is the foundation for a successful production. Firstly, I will look at the different types of research methods that I can conduct and weigh out the pros and cons of each one.  I will write about what they are and what they mean and how I will use these research methods in my FMP research.

Research Method 1Primary Research 

Primary Research is simple and effective. It is one of the key methods of research that is conducted by you, your self. It is all done by you and is your research. Some examples of Primary Research include Surveys, Questionnaires, and observations. For a more specific example, watching a movie and writing notes and summarising the notes is all Primary Research. In some ways, this is the most effective way of getting research and data quicker. This is because you don’t need to dig deep into the internet. You can simply ask people in a questionnaire or observe and you will have your findings much quicker. That isn’t to say that Secondary research isn’t quick because it is just as effective.

In terms of ways that I will use Primary Research, I will essentially be using the College Library to assist me. I will be watching small films on YouTube that are quirky and have a similar style to what I am aiming for. I will analyse these and write notes on how I like the videos and thoroughly looking into. I will also be asking people using interviews and questionnaires online with questions related to Anxiety and Anxious thoughts to find out real views on the subject and real opinions other than mine. This will make my research more relatable and more effective.

The advantages of Primary research is that I am using my own resources and I can control it. I am also not depending on the internet and I am not using other peoples information. 

The disadvantages of Primary research is that it takes up more time and more resources and it can be hard to find people willing to participate in an interview for example. 

Research Method 2 – Secondary Research 

Secondary research is using other sources or existing content that is or has been done by others. This can be done by individuals or groups/ organizations and is found in a lot of places. For example, Secondary Research is found in Books, online websites, magazines, journals and even on Television. So we are always consuming secondary research without even knowing it.

Secondary Research, as well as Primary, it will be my main source or foundation of research to help me throughout this project. But in terms of ways that I will conduct this type of research, I will use the Internet to look for websites and articles written by others that talk about filmmaking and directing. I will look on YouTube for videos similar to the ideas I have in mind and look for inspirational videos too. As well as this I can still use the college Library for their books and research by not just books but magazines too. This research will be beneficial to me to get second opinions and written information on the topic of my FMP.

The advantages of Secondary Research is the simple fact that it is quick, easy and really accessible for someone like me who has a Library at college. This means I can find out what I need to in just clicks. I can also read books which I have in my house so this is definitely an advantage because of how easy it is to do, it is also cost effective as I don’t need to pay for internet at the college or use my own resources.

The disadvantages are the fact that the information or data I am looking at and potentially using could be fake or inaccurate. This could, therefore, lead to me knowing untrue facts and it is a disadvantage.

Research Method 3 – Qualitative Research 

In more technical terms, Qualitative Research is research focused more on a spoken or written narrative. Some examples of ways I could use Qualitative Research is by watching film reviews, different people responding to different topics or even news coverage too. This type of research tends to allow you to look at things in a much more detailed way. As opposed to Secondary research.

The way in which I will use this method of research is by looking at a variety of reviews on videos of different genres and some specifically suited to the idea I have for my FMP. I can watch videos that are also related to anxiety and see different peoples sides and experiences. Qualitative Research is good for detail. Also, this will help me gain a more personal idea or type of research for my project. 

The advantages of this method are the fact that this research is so flexible and can help with less statistical but more people information. For my particular project, this is going to be really useful. The fact that this research method allows more detail is also really great for me.

The disadvantages, however, is the fact that it might be a little more time-consuming and also some may say it is more personal.

Research Method 4 – Quantitative Research 

Quantitative Research or data is mostly numerical data or research specific to statistical findings. This means looking into facts with, for example, bar charts or looking at data like program ratings or even looking at the number of sales of your favourite film. This is all examples of Quantitative data. This method is really simple.

Ways of which I will use this type of research is perhaps looking at statistics with ages that suffer most with Anxiety since my video is going to be based on this topic. This would help me a lot as I would be able to get a brief idea of the most common ages suffering from Anxiety and I could base or aim my video at that specific age range.

The advantages of this type of research method are the fact that the statistics are very simple to read and it is a quick research method too. This means it would be a good secondary research method to use as I can find numerical data online and on various websites, so it is quick and efficient.

The disadvantage is that with research online and with numbers, it could easily be fake or inaccurate. This is a disadvantage because I don’t want false information.

Further Questions…

  • What interests you the most about a particular subject?

(Whilst I am fixed on the subject of Anxiety for my FMP, I wanted to share my creative interest too). With any particular subject, I like to focus on the detail and also focus on how it has an impact on me. For example, why do I love this particular subject, or hate it? How does it affect me and others around me and how is it influencing me as a person and my life. In this case, I do have a few interests that are close to me and that I love very much. To briefly state these interests that I will go into detail on, they include the following; creative arts like video making, making art at home and I really love films too. I am also very interested in the issues surrounding mental health or specifically Anxiety. This is because it is an issue that is personal and I have suffered from or still do suffer with. This links back to me saying that I can care about a particular subject if it is impacting me, and Anxiety does impact me and my life and others around me. I am also very interested in worldwide issues too. Whilst this may not have an impact on me personally, I love to know what is going on in the world and how this is having an impact on other countries. So, the main component that interests me about a certain subject is, does it impact or have an influence on me?

The artistic side I have is from my Granny. She is passionate about Art and she is in her 70’s and still does her painting today. This specific interest has a lot of reasons as to why I love it and why it is a big part of me. I love Art because it is so flexible and can be anything. That main concept is why I love it, the fact that you can make whatever you want. I love the colours the ideas behind Art, how personal it is. I love all the different categories of Art. My favourite being Modern/Contemporary, Neo-Expressionism and Portraits too. I love the Artists Banksy, Picasso, Jean Michel Basquiat and David Hockney. To give some background research or a brief visual of what I like I will put some images of my favourite Art down below.

Image result for david hockney swimming poolImage result for jean michel basquiatImage result for banksy

The main thing that I really wanted to focus on for my Final Major Project was the issue surrounding Anxiety. Like I said above, this has had and still does impact my life. This is important to me and I wanted to include a subject close and personal to me for my FMP. The biggest thing about this subject that interests me is the way it affects people in different ways. (I will include some brief resources and research in this section, but below on Task 3 is where I will conduct thorough research on this subject matter.) Not only this but I wanted to make something I could share and something that other people would be able to relate to. This subject is very complex as although Anxiety as a label is one thing, to each person it is different and I am very interested in the different types of Anxiety and how it makes you feel as a person in certain situations. This all links to what I said at the start. With any particular subject, I care or am interested in detail too.

The subject of Anxiety is something I am keen to cover in my FMP, though I need to conduct thorough research into other subjects and other existing materials about what I am interested in. Anxiety for me has stopped me from doing so many things and has made me believe I can’t rather than I can. This link that I am about to insert gives you the definition, causes and other medical terms of Anxiety so there it is easy to understand…

I also did a mind map on Anxiety. The mind map is a little bit negative but it shows how Anxiety makes me feel and how it stops me from doing stuff etc.

MIND MAP fmp 2018

  • What makes a good short film/video?

Before I really take the idea around Anxiety and those issues seriously and think about the topics for this FMP, I need to also think about what makes a good video and what will be suitable and engaging for an audience or specifically, my Target Audience. I want to look at a variety of short films and even documentaries about the subjects I want to look into for my FMP. Anxiety is something that I can relate back to an audience efficiently, especially if I target the right audience with this video. Whilst yes it is true that the whole concept of Anxiety will affect people differently, there is no doubt that we all experience feeling extremely nervous in situations that you shouldn’t feel nervous in.

Having a good video will mean people will be more likely to watch it and stay interested, especially if it is of high quality. I will write about this below. But I will also look at a range of existing media materials including many videos, websites and articles too. This secondary research will allow me to understand what is needed to make a good video and an effective video too.

As I mentioned above with my interest in Art, I wanted to combine my love for Art and creativity with this somewhat serious issue of Anxiety. I want my video to positively focus on something negative and share something positive with others and be able to help them through something educational and inspiring too.

What is it that you want to find out?

With my research, I plan to just educate my self more and become more aware of how flexible Anxiety is for people and not only how it affects us individually, but how it comes in so many shapes and sizes. Of course, I have mentioned clearly in previous work stated above that I want to keep to a specific audience for my research and try to limit my research as Anxiety is a broad spectrum. Something I was also interested in is how a parent would react and deal with their child having Anxiety too.

But, I want to look thoroughly into different videos that focus on Anxiety and look at more artistic videos and see how I can combine the two factors. This is where my research will help me out. YouTube is full of millions of videos and is full of inspiration too. However, despite the research and spending time trying to find out various things, a lot of this subject and this FMP will be based off my own experiences and based on how I have felt and dealt with Anxiety. A lot of my research should be Primary and Qualitative as I want to see how others suffer or see how others deal with anxiety etc. This will mainly be done through the use of surveys/questionnaires or even some video-based interviews too.

Why? The purpose of the research? 

When it comes to the reason as to why I am doing this or conducting this research for the specific subject, it is mainly to gain different perspectives on one issue. This FMP project is going to be based on a very personal issue which many others suffer with. It is also because of the fact that I am interested in the issue. I want to learn more about Anxiety and the forms it has. This essentially means I want to aid further research on something I am curious about. The research is a really vital piece of the FMP and will aid me in the actual production of the project. I can reference back to my research at any time. This shows how research does have a purpose and with there being so many research methods, such as Primary and Secondary, this makes the research more important and easier to use. The research also serves a purpose because if I were to make a statement or an opinion on something, to back it up with research would make it a lot more valid and stronger and people could read into the research to see why I have the opinion I have etc.

 What do I know about my favourite media product? (task 3) 

What do I know about my favourite media product? For this section of the FMP starting research or Task 3, it is looking at existing material and analysing it in depth to also help identify how I can use this to help me with my project. I am specifically looking at film for this section because this is the medium I want to do for this project and it is one I really enjoy too. Essentially I need to choose and critically analyse three existing media products related to your research topic. For example, for me, Anxiety related material. This will also allow me to look in depth at why I like the video, learn more about the issue that the video is about and learn more about the producers. This will also give me an opportunity to discover new content that can aid my research and my overall project. I will critically analyse or evaluate each one in depth, with specific questions that I have been given.

Video 1 – A Short Film About Anxiety (Mikey Murphy)

  • Who produced it?

This film was made or directed and edited by Mikey Murphy, a young creator with his main platform as YouTube. This is what he also started using to create his fan base and his overall passion for uploading videos. He is a talented and young director who has been in love with media or specifically film-making and directing since he was young. He asked his close friends to assist him with this as they specialize in other areas of media such as Cinematography, Sound and Acting too. This enabled him to be able to produce something of high quality and something that actually means something too. In my opinion, this is one of my favourite videos on the subject of Anxiety and the way it has been mixed in with the serious aspect of addressing the issue and the creative side with the artsy look and cinematic look too. I really love how this video has been produced and it is greatly inspiring for me.

  • What do I know about the producer (artist)?

I do not know completely everything about Mikey Murphy, I have just been subscribed to his YouTube channel for about a year or so and have been following him through that and have watched a fair amount of his creative videos that I have enjoyed and they have equally inspired me. This video he has done on Anxiety was one that inspired me the most in terms of technical film-making and how cinematic shots play such an effective role in the film or just media. But, from what I do know, he is 19 years old which is another reason I follow him. I am very interested in youth and young filmmakers or creators like my self, I like to share inspiration and draw it from fresh minds. That is not to say I don’t follow other people, there are some great legends around. Furthermore, I know that before his YouTube career, he was on a social media video platform which was just a bit of fun, called ”Vine”. Most YouTube stars did start off on this platform before moving upward with YouTube. Mikey as a creator and Director has come so far in terms of development. This is shown through comparing his old and new videos.

  • What are the influences?

Mikey Murphy is a creator in film, therefore at his current stage in life, he is inspired by movies, other creators and directors. I only know the basics of what he is inspired by but in one of his old or previous videos, which was released on the 14th June 2014 is about his life. At the time he would have only been about 16 but he talks about how is was and still is a ”massive nerd” and was fascinated by Harry Potter, Pokemon and he had ”every game system you could think of”. This meant he was constantly surrounded by creativity in his youth. But furthermore, he explains that when he was in his 5th grade at school, he got his first camera and this is where his obsession with film started. He uploaded his first video for a school science project and since then, that sparked his obsession with videos and YouTube. Here is the YouTube link to the video called, ”DRAW MY LIFE” by Mikey Murphy. 

  • What skills, production techniques, practices, and knowledge have been used in the production of the chosen product?  (compare with similar products). 

There has been involvement with a lot of skills in this short film/video. I have seen directing skills, editing skills, cinematography skills, and the whole video has fallen into place really well. The fact that they are all so young and have been able to apply the knowledge they have so well to this video and show their skills well is really inspiring for someone young like me. A critical and obvious part that I see in this video is the effectiveness of the production techniques. The work on the sound, lighting and camera work is what makes this really great. For example, this video shows the production process before the actual video. I can see how they worked on the lighting and how they combined a teal blue lighting effect, mixed in with the smoke machine and fairy lights to create a blissful or peaceful effect on a screen to show the other side of anxiety. This is done really well and makes a realistic effect that the audience can maybe relate to. The next part in the production technique that I noticed was the sound. They made the sounds/music themselves or one of Mikey’s friends did. This is really cool to me because a lot of YouTuber’s just take uncopyrighted music whereas they put the effort in to make their own. This is really admirable, in my opinion. Also, the camera work. We do see at the start, a small behind the scenes montage and they deal with the camera really well creating smooth and inspiring cinematic shots. (compare)

  • What technologies have been used for the production and distribution and how they influenced the product?

In terms of technology used for this production and distribution, to start off basic, cameras, sound recording equipment and editing software would have been used and needed too. There were other pieces of hardware technology used in this production, such as the smoke machine, but this wasn’t one of the main components of a camera is etc. The production process for this was simple really. Write a script, direct and film it then edits it. But for the specific idea of the technology used, equipment like a camera, tripod and mic were used. Then editing on Adobe Premiere Pro was used and this is a professional editing software which they did on a computer (technology piece). This was then distributed via YouTube for people to view and to share etc. YouTube is a vastly growing platform that makes it possible for anyone to share their creations etc. And that is what they used.

In terms of how they influenced the product, I’d say that Mikey has a very unique style and this has influenced the video. You can see this, especially when creating the video, as they show you the whole production process, that his way of making his videos with his friends is very relaxed and he is able to make great cinematic shots with inspiring visuals.

  • Define the audience (audience profile:  age, gender, socioeconomic status, demographics, psychographics, what sort of category they fit into; mainstream, alternative or niche).

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The audience on YouTube can be completely different and mixed. Despite some content creators having their targets, the audiences do vary and you can’t control an audience no matter how much you direct content to a certain audience. I would say that for Mikey Murphy his audience is based on young people like himself. He is 19 years old and is a trendy, funky and talented video creator. He doesn’t just make videos on serious issues like anxiety so his audiences will be varied.

  • Who owns the media production and how it influences the product you are analysing?

Mikey owns his own YouTube channel and he started it in the year 2013 when he was roughly 14 years old. This means he also owns this piece that I am analysing. He wrote the script and directed the video. But in terms of how this influences the product, it makes it more real, unique and inspiring, for me. This is because he owns it and has worked on it himself and has been able to reach this level of video making at still such a young age. This also makes it more original. Especially this specific video. He didn’t copy anything. He used his experience to make this video as someone on Twitter asked him to make a short film on Anxiety, so he did and showed us all behind the scenes.

  • Identify codes specific for each chosen media product and conventions common for all products, analyse and compare.

When it comes to identifying the codes that are specific to this video and looking in depth at the conventions, I would say that obviously, when it comes to film there are more or less two main types of codes, Symbolic codes and Technical. The difference in these is that Symbolic means looking and a deeper meaning in the video and seeing what different actions mean. For example, as we watch something on a screen, like an actor we can see that through their actions, we can also tell how they are feeling. This can be shown through expressions too. On the other hand, Technical, in film, can mean looking at the use of equipment for a video or looking at what has been used to craft and make the story. For example, the camera work and directing. Technical can even be as specific as looking at whether the sound is Diegetic or Non-Diegetic sound too. The conventions mean essentially analysing the video, so what I mean by this is the following. Looking at the overall style of the video, what is the style like? The editing techniques used? Is the editing good, what are the transitions like, the music, the sound?

But when it comes to looking at the codes specific for this video, there is a lot to write about. I will firstly look at the codes, and look into the specifics too ( Symbolic and Technical). Firstly, for the symbolic codes, we can see a pattern that due to the nature of the video and the character suffering from Anxiety, I would say that he is trying to stay calm, he is stressed and his Anxiety makes a simple situation like sitting in a coffee shop, much harder. I know this because, in the video, he starts to have an Anxiety attack when he is in the shop, reading his book. Even the book cannot distract him from his own thoughts as he is panicking. But then, by his facial expression, we can see that with his eyes closing and the deep breaths, he is trying to calm down, and this is when the video takes us into the cinematic and tranquil scene that shows him calming down.

With the Technical side of the codes used in this video, we can see some really smooth cinematic movements made with the camera. This is something that really pushes the quality of the video up and I love this camera movement. We can also see that at the start of the video, there is a use of the lens on the camera, which alternates smoothly with the focus elements. Focusing on the book to the actor.With the style of editing and the pace of the video, we see a good use of cuts and sound edited into the video too. I also love how the editing can make it more dramatic and the Anxiety attack and him taking in short breaths builds up the tension which then relaxes as he goes into his own head and calms down.

The overall convention of the video and the style is quite unique to me. I love the way it has been made with no real character dialogue. Of course, we hear some whispering but this is just to add to the effect that Anxiety has on someone. This means the majority of the video had to communicate of the visuals and this is a feature that I feel they have done really well. With the conventions, things like the locations make a difference and can keep the video looking good. They filmed in really simple locations like in a pool and even in a house, but the way in which they did is so clean and smoothly makes me love the video more and really sets the standards for them as creators. In terms of how this compares to the other videos, I am looking at, the next one is spoken word, which means it has dialogue and it is a completely different style. This means for some audiences, they might prefer this, because they don’t have to rely on visuals to see the message in the video.

  • How does this chosen media product represent the world? (groups, individuals, situations, stories etc. ) Look at stereotyping, genres, representation of genres, race, social classes, positive and negative images etc.

This video specifically, in terms of how it can ”represent the world” would mostly represent certain individuals in certain situations. I say this because this video is more like a short film that focuses on a young boy who suffers from Anxiety. During the video, we see him in certain situations. For example, when he is in the cafe and starts having anxious thoughts which can be used to represent an Anxiety attack. This is what I mean by representing individuals in situations. The video can also help to shine a light on the issue of Anxiety and can help cover more than just the individual, but rather a whole group of people who suffer from Anxiety. In terms of whether it is a positive or negative video, I’d say that it does not really focus on one. But if I had to say, then I would call it a positive video with the way they have artistically covered the issue of Anxiety and in the film, they cover the way in which he deals with his Anxiety attack. Others can use this to help, so I’d say it is a positive video which can impact others in a good way. This video is an overall representation of what Anxiety is like and what comes with suffering with it.

Video 2 – What Anxiety feels like – Spoken Word (Rachael Stevens)

  • Who produced it?

This video is by a girl called, Rachael Stevens who is a young You Tuber too. She wrote the poem that is featured in this video too. I know this because she wrote in her description below, ”’She is anxiety’ is a poem I wrote at one of my darkest moments… it talks about what anxiety feels like.” The fact she wrote the poem makes this even more personal and somewhat more relatable. This video has high quality to it, I really like the way that she has produced it and made the text look unique. It reminds me of my favourite You Tuber, Sam Kolder, who does really cool texts. This video also keeps me interested in how it has been so well made etc. The video also feels really personal as she is always looking at the camera as if she is talking to you directly. This makes the video more effective and well done overall.

  • What do I know about the producer (artist)?

This producer/artist is great at video making and has a few videos on her channel. She focuses a lot on self-love and positivity and her video on Anxiety is something that I like the most on her channel, as it is an issue I can relate to. She also has a blog, as well as her video channel. Here is the link to it. Her blog, just like her YouTube channel, actually focuses on issues surrounding self-love and positivity. For example, some of her blogs are called the following, ”We need to talk more about hope”, ”Let’s talk about what is possible” and ”Creativity”. Her blogs for me really tie in well with her videos and this has allowed me to learn a lot about her quickly. She is a person that is very interested in inspiring others through positivity and self-love. I have learned this from reading some of her blogs as well as watching some more of her videos too. I will insert a link to another one of her blogs. This one is called, ”WE NEED TO TALK MORE ABOUT HOPE”. Here’s the link, 

  • What are the influences?

I don’t know specifically the roots of her influences for her content etc. I would guess that based on the content subject she specialises in that the majority of her content is based on personal experiences and dealing with negativity. This has made her produce some wonderful work such as positive blogs and videos that can spread good messages to those struggling with the same or similar issues that she perhaps did. With all her work having such a good impact, I can also feel like she gets influenced and inspired by the effect it has on other people too, as it might help a lot of others too. This would help keep her spark in making this type of content as she knows it is beneficial to other young people who are struggling or perhaps have negativity in their lives. Like I mentioned at the start of this paragraph, the reason I also say that her work is based on or influenced by personal experiences is that this specific video is very personal. She says in the description box below, that she actually wrote the poem. So in some ways, she is influenced by her own self.

  • What skills, production techniques, practices, and knowledge have been used in the production of the chosen product?  (compare with similar products). 

Within this video, we start off by seeing a beautiful panning shot of the countryside. This is good cinematic and camera skills. This makes the video more professional and gives it better quality as there is no shaking or wobbles with the camera movement. This also means you can tell that real-time went into this video and it was not rushed at all. The video also includes some really cool text too. This reminds me of a lyric video for a song or something similar. However, the text is not just plain or still, it is a creative or artistic font that actually moves on screen. This leads to me talking about the next thing, which is Production Techniques. In this video the production techniques are important and we see them quite a lot. For example, the music. In this video, we hear a gentle yet strengthening song to aid the video in the background. This makes the video more empowering and feels less empty too. As she speaks and the pace builds up, the music really helps with the dramatic effect. I briefly mentioned the camera movement at the start of the video, but throughout the whole length of the video, we see some really good mixtures of cinematic shots, close up shots, medium shots and really close up shots of her face too. The close-up shots of her give the video a more personal feel. I say this also because she looks directly at the camera a lot as if she is speaking to you. Essentially simple video editing cuts and effects have been used in this video, they have just been done really well.

In comparison to the first video I chose, above, this is a more interactive video. There is more dialogue which some people may favour over the other video that I chose. This is because words can be powerful and especially when she is looking into the camera. However, the other video by Mikey Murphy is very visually pleasing and some would argue that actions speak louder than words and this is why it is so effective.

  • What technologies have been used for the production and distribution and how they influenced the product?

In terms of what would have been used for this, it is simple and pretty much the same as the last video I talked about. A camera, tripod or other film equipment like a crane or a stabilizer would have been used. I would say that a microphone has definitely been used as she is speaking very clear and powerful in this video. Her voice sounds strong and crisp which is a result of a microphone. The scenery would make me think that they have used natural lighting as it is outdoors and in an open space with no obstructing objects blocking the light. However, there may have been a use of artificial lighting as in the video her face does seem quite lit which may suggest they used lighting to aid their production. They also used something to edit on. The post-production was very important in this as the animated text is quite evident throughout the video. This means they could have used anything from Adobe Premiere Pro to Final Cut Pro to even something more simple like iMovie. When it comes to distribution it was uploaded to YouTube. This could have influenced the content slightly as YouTube has strict policies and guidelines, however, I think the video is original and was made friendly in the first place. It has a light but powerful touch to it and is overall effective.

  • Define the audience (audience profile:  age, gender, socioeconomic status, demographics, psychographics, what sort of category they fit into; mainstream, alternative or niche).

Unlike the last video I analysed, this might have a slightly different audience. This audience might be more female based and people who suffer from anxiety. But this video in some ways is quite empowering and poetic and therefore may be viewed based upon its creative aspects. Down below I have made a small audience profile.

Audience Profile (basic)

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  • Who owns the media production and how it influences the product you are analysing?

Essentially, I believe this video is owned by the uploader, which is Rachael Stevens. I say this because she hasn’t linked any other media companies or people she could be in collaboration with. She also wrote the poem that was featured in the video. The way that this influences the product I want to produce for my FMP is the fact that it really inspires me and makes me want to keep my project original and close to me. I say this because this video has been made from her own experience with anxiety and she also wrote the poem. This can also make the video more relatable to the audience if they know it has come from a more personal source.

  • Identify codes specific for each chosen media product and conventions common for all products, analyse and compare.

Since on the last video that I looked at and analysed in depth, I already explained what the different codes and conventions mean. I can just jump straight into this specific video and look at the codes and conventions for this video specifically. Firstly, this video is not as visually pleasing in comparison to the last video. Some may disagree, but despite this video having some good cinematic shots etc. I feel that it is less interesting in terms of visuals because of the text over the screen and the shot of just the face for the majority of the video. This does not mean I dislike the video, this is just me comparing it to the last video. Now I will talk about the codes and conventions for this video. I will stay specific for the Symbolic and Technical techniques for the codes too.

Firstly the Symbolic codes for this video. In this video, she is speaking about her experience and issues with suffering from Anxiety. Despite this being a somewhat negative issue to discuss, in the video, she doesn’t look sad or weak. What I mean by this is the fact that she speaks loud and confidently too. She says the words with a strong attitude that makes us see the power in the video. Also, at around 0:32 seconds we see her standing on the hill. But this is not what I am interested in. It is rather her body language that I am interested in. She is standing up straight, with her legs in a strong stance and her shoulders wide. This is a very confident stance which can almost tell us that with the fight she had with Anxiety, she had the upper hand and knows how to deal with it. Her overall attitude and expressions tell us a very different story to just the title of the video. You may think that Anxiety always has the bad outcomes but here she is owning it.

With the Technical Techniques for this video, we can see that the pace of this video builds as the time goes on. This is done with the use of her speaking and the speed and tone of which she does this, but also the fact that the music helps make it more dramatic too. It builds and almost dances with the pace that she is speaking at. I really liked this feature and it gave the video more energy. The next thing I wanted to comment on for the Technical Techniques and codes, is the different types of camera shots and movements. I really like how they use a cinematic panning shot to establish the scenic location and I guess this is the establishing shot. But the camera movements with her in the shot, are more focused and show close-ups of her face. There is one shot which is not really stabilized and therefore it feels like we are there watching her but in person. I really like this. However, the rest of the shots are stable and are fixed into position. This keeps the solidarity of the video. It ends how it started too, with a nice panning shot. In terms of the sound, it is mostly Diegetic sound. This is because it is her speaking on screen, she is the only source of sound that we are seeing, or rather, hearing.

In terms of the conventions for this video, they are very simple. The style of this video reminds me of a music video, but the lyric videos. The text is not just still either. It is a really nice and interesting font and it is also animated too. What I mean by this is the font is not stationary, it is animated to look as if someone is painting the text on the screen. This essentially makes it more artistic and is more interesting to watch and makes the video more stylish too. The next thing in terms of conventions is the fact that the location they picked. It is a really scenic location and this may relate back to a more Symbolic meaning, but I feel as if the open scenery can actually relate back to what it is like to feel free and escape from Anxiety. This is just a theory I had. However, it may just be to look good and keep a specific style to the video. Also, the editing for this video is very basic. Despite the text, there are just some really simple cuts between scenes. The simplicity actually works and you are not overwhelmed by editing.

  • How does this chosen media product represent the world? (groups, individuals, situations, stories etc. ) Look at stereotyping, genres, representation of genres, race, social classes, positive and negative images etc.

In terms of how this specific video can represent something such as the world, this is hard to comment on. However, it can represent specifics such as individuals, stories and positives and negatives. I say this because my first example is the fact that in this video it is representing a certain individual, in this case it is the young girl called, Rachael Stevens who shares her own experience with Anxiety through a unique poem that she wrote her self. The poem shares her own personal experience with the battle with Anxiety and this is useful when it comes to her representing her self in a certain situation. In this case, it is how Anxiety told her she couldn’t do anything but she managed to overcome it and was strong. This is essentially representing something negative such as suffering from Anxiety, in a positive light as she shows how strong she is in that certain situation. This can spread a positive message to others too.

Video 3 – Anxiety – A Short Film (Taylor Hager)

  • Who produced it?

A young girl called Taylor Hager made this video. She is always active in her social media and says she loves video making. I know this based on her YouTube channel and all of their videos, but also the fact that in her description box she says, quote, ”My name is Taylor, I live in Minnesota and I make youtube videos. My videos range from talking about music or doing funny collabs with my friends!”. This tells me that she is an experienced video maker too. Her YouTube channel has also surpassed 1000 subscribers. She currently has exactly, 1,682 subscribers meaning people are interested in her content and it is reaching an audience of reasonable size.

  • What do I know about the producer (artist)?

I do not know a lot about this artist as I have only very recently discovered her videos and her channel. However, from first appearances, she does have an audience and she is known about. People watch her videos and on the one, I am choosing to analyse, this video has a total of 8,651 views. This shows she is attracting more people outside her subscriber range. I had a look at some of her social media, such as her Instagram and her Twitter too. From this, I have found out that she lives in the USA and she loves filmmaking too. In her Twitter bio, she put, ”I make awkward videos on the internet”. From her video, obviously, I have found out that either she or people close to her have suffered from Anxiety, due to this video being so accurate on the representation of Anxiety its self. She is essentially a young creative video maker and her video on Anxiety is what made me discover her channel and her as a person.

  • What are the influences?

I do not know the overall specific influences for her video or for her content. I can see that from how this video has been made that perhaps personal influences in her own life such as a battle with Anxiety could, in fact, be an influence for her videos or just this specific one. But as she is a creative student video maker, I’d say that like myself, she could have been influenced by other existing content such as other videos similar to the one she has made. However, making something from your own personal experience always make a video rawer and much better. Her video also has no dialogue/speech. This is in some ways makes her video a lot harder to have an impact on others and she has to rely on the visuals to do this job. Her use of smoke bombs has also been used in material such as music videos. She could have been influenced by music videos or other cool visually pleasing things that use smoke bombs. They have a meaning of rage and destruction so I feel the use of having some smoke bombs linked well with the feel of Anxiety taking over your mind.

  • What skills, production techniques, practices, and knowledge have been used in the production of the chosen product?  (compare with similar products). 

The skills used in this video help to make the video run smoothly and help make it have the feel of you being there. For example, the first thing I will talk about is the camera work. There is a use of close up shots with the camera in front of her at the start. It is slightly shaky so this can help to simulate as if you were there, walking with her. Throughout the majority of the video, we do see a rather shaky camera, but I feel like whilst some would say this is bad camera work, I feel like it gives the video a raw and rigid feel to try and relate to the whole concept of Anxiety. The use of different camera angles and shots also helps give the video more quality. It (the camera) cuts to different angles to show close up shots and other shots to build an effect. The next thing I want to talk about is the planning of the video, so the pre-production. I commented earlier but I want to go into a bit more detail. The storyboard and the idea for this video to put smoke bombs it was something I really loved as it can really help visually express the feelings of stress and anxiety. I also loved it because it really inspired me because I wanted to also use them in my video to express how I feel etc. Smoke bombs themselves can have a reputation or meaning of destruction or ruin, like the feeling of anxiety. When it comes to the editing and the whole production of that, I love how it has been edited to make it feel more dramatic and suspenseful. For example, at around, 0:50 seconds into the video, the use of black cuts to quickly switch between the video clips helps create the panic and tension visually, just like the girl is feeling. I really liked this feature and will use it.

Compared to the last video content I looked at, this video is more short film and focuses on the visuals to portray the message, whereas the last video, used on screen animated text and also a poem to verbally express the struggles of anxiety.

  • What technologies have been used for the production and distribution and how they influenced the product?

In terms of the technologies used in making a short film, it is rather simple and the same as the last videos too. For example, the basics of filmmaking include a Camera (DSLR?) a tripod, microphone and other accessories such as perhaps stabilizers. This video may have required something like an underwater camera or waterproof casing, or something like a Go Pro camera. I say this because at 0:47 they film an underwater scene to simulate drowning or the feeling of drowning. The camera its self actually goes under the water so maybe some sort of technology has been used for this. This is all for the overall production. When it comes to the post-production, editing software is used. This can vary and the most common software is either Final Cut Pro or Adobe Premiere Pro.  This video has been distributed and uploaded to the online video platform, YouTube.

  • Define the audience (audience profile:  age, gender, socioeconomic status, demographics, psychographics, what sort of category they fit into; mainstream, alternative or niche)


The audience for this video shows a similar outcome to the other videos. The base of the audience is generally young people. Things such as their Socioeconomic status are not really known or relevant in this case. A YouTube video on Anxiety can attract all sort of audiences.

  • Who owns the media production and how it influences the product you are analysing?

The uploader owns the video. Like I mentioned before, her name is Taylor Hager. She uploaded the video and the content is hers. However, things in the video such as the music are not hers. She has linked or said the music name below in her description box. However, this is the only thing she does not own and I can imagine that like most young student filmmakers, she has used some uncopyrighted music that is free. In terms of how all of this influences the product I am analysing, it just makes it more personal and gives it a more genuine feel as I know she has made the video. This also influences me to keep my video personal and unique too.

  • Identify codes specific for each chosen media product and conventions common for all products, analyse and compare.

I will compare before I get into the codes and conventions. For this video, just like the first video that I analysed, it is non-dialogue. Therefore the visuals on screen are what is used to communicate to an audience. I want to compare this video to the first video that is non-dialogue and see how they compare.  This video is more student made and I feel like I can relate to it. There are different features in this video that I can compare. Firstly, they are of course both about Anxiety and the story lines in both are good. This video, in my opinion, compared to the first video is of less quality. I say this because of things such as the lighting, the camera work and the overall style of the video. This isn’t to say it is not good. This video still tells a story and is well executed. But I will go into detail about the points I just made. Firstly, the lighting. There is less colour correction in this video and it makes the film look more yellow or we just see the natural lighting of the lights indoors and in the shot. This isn’t really an issue but a bit of colour correction could have made the quality higher, just like the first video I analysed, this one did have colour correction in it and it looked good. Also, in this video, the camera skills and movements are not as smooth. Whilst we get to see the shots being captured and we get to see a variation of camera angles/shots, I feel like, with this video, they are not as smooth as the cinematic shots that we see in Mikey Murphy’s video. I understand that Mikey has had more experience and more equipment, I just wanted to comment on that.

Now, I will talk about the codes and conventions. Firstly, I will talk about the Symbolic Techniques for the code for this specific video. Things such as the body language of the character in the film and the expressions, in this video, look almost much more negative than the last video (Spoken Word). I say this because from her face in the video, especially at the start, she looks down a lot. This type of body language and her overall facial expression tells the viewer she may be less confident, shy and feel possibly down. This can definitely relate to the video topic of Anxiety and therefore would make sense. Also, since I am talking about body language and expression, we see another side to her. Instead of perhaps looking sad, at around 0:49 seconds into the video, we see what looks like anger or pain as she may be having a breakdown. I say this because she looks like she is screaming and she is grabbing her head. Also, the use of smoke bombs creates almost a destructive release, like it could be simulating what it feels like to have a breakdown or to just break down. This is something that I did love about this video. The smoke bombs and their colours increase the visuals by a lot and it is all very expressive.

Now with the more Technical Techniques, there are a few things to comment on. For example, firstly I will talk about the different shots and movements with the camera. There is a good use of a range of camera angles which make the video look better. For example, in between 0:28 and 0:30 seconds in the video, we see her looking down. The camera allows us to see her but not what she is looking at, then as she reaches down, the camera cuts to her putting her hand in the bag. This is a good use of camera skills. Also, in the video, there is a scene at about 0:47 where they film underwater. This is a really impressive scene to film no matter how short it was in the video, it was a really cool thing to shoot and I loved it. Another thing I wanted to comment on was the overall pace of the video. When she is having the attack, the pace is building and their use of editing with the sharp cuts of black help add an extra effect of drama and feel to it which can really reach out to the audience and almost disorientate them as if it was real for them too.

With the conventions, this video sticks to a pattern that we have seen in a lot of videos about Anxiety. We see the characters expressions and see them low, sad, feeling powerless and then it all builds up and they break down. But besides that, the main convention in this video I want to comment on, is the style of the video. I love how they have done a really great job of keeping it simple yet still packed with interesting stuff. Like the underwater scene and smoke bomb scene and also the scene where she is laying down with her hair out and there is paper around her. I can see that their students like me and their style of video can almost tell us that. I think it is a really good video for me to relate to as a fellow student who is making a video similar to that. Since this video is also on-dialogue and the only sound we hear is the music, this makes it have some Non-Diegetic sound.

  • How does this chosen media product represent the world? (groups, individuals, situations, stories etc. ) Look at stereotyping, genres, representation of genres, race, social classes, positive and negative images etc.

This video is mostly focusing on the individual and the negatives as we see a lot of expression and emotion that is based on the bad sides of Anxiety, despite it having a fairly positive ending. I say this because despite her telling her self at the end of the video that she is going to have a good day, her breakdown in the film is more dramatic than the other videos I have looked at and this, therefore, shows a bigger panic. This can really show a raw and negative side of the suffering from anxiety and how it can really make you feel. This also represents the full rage that anxiety can become and I feel like they have shown this well through the use of props like smoke bombs, which I have mentioned a lot. In some ways, this video can really help a viewer understand anxiety and just like all the other videos I have looked at, this one shows pure distress.


Overall, I learned a lot from all three of these videos and each one has features I wish to incorporate in my own video. All videos include their pros and cons that I can be both inspired by and learn from too. For example, I like the artistic flare that each video has and each one shows something different visually yet still shows an artistic side to these serious videos. I really liked this combination of addressing a negative issue beautifully with understanding visuals that inspire a viewer yet produce something that can look at and understand too, because they can relate. With these types of videos, the message is important. To tell a story. I managed to understand what each one was about and this is something I took away from these videos. To be able to tell a story whether it is visually or verbally. I also really liked the cinematic aspect of the video. Especially the first video, by Mikey Murphy. The cinematic shots were faultless and this really kept the quality of the video.

Through these videos I have also further understood the importance of the use of different camera angles and editing too. An example of editing I wanted to talk about was in the second video, where the text was almost painted on the screen. I really liked this feature and it made the video more interesting to watch. This is something I can think back to when in the post-production process and I am editing. I have also learned how important the lighting is to tell a story and to create an atmosphere that will make the audience feel it too. For example, in the first video, at around, 4:42 we see him escape into his own head to try and calm himself down. The blue lighting and fairy lights mixed in with the smoke machine makes me feel calm and this is how the use of making an ambient scene can impact a viewer and I love it.

These videos have also been quite thought provoking in the sense that before these videos, I had the idea to have actors who communicated with each other. In other words, I wanted something that had dialogue. But, through these videos, despite one having dialogue, I have really loved the idea of creating something with no dialogue at all and having the challenge of using cinematic shots and visuals to tell a story.

Primary Research – Observations and drawing relevant information from books. 

For my first initial start and as a contribution to the Primary research section, I wanted to read and look around for books that can aid me and help me to further develop my project idea as well as educate me on mental health and other factors I want to incorporate into my video, such as an artistic approach to presenting the issues of anxiety. For this, I decided to go to the local Waterstones bookshop and look at the different books they had, under the health and body section, as I thought this flew closest to my subject for my FMP. As well as this I also went and got several books out at the college library, to further aid me in understanding and getting another source of information, other than on the internet.

The first thing I will talk about is the books I got from the college library. For this part of my research, I decided to go through some of the books and take notes as well as pulling certain quotes from the book and analysing sections too. These notes helped me to understand better what I was reading and to also break the knowledge down so it was easier for me to explain on here. Below is picture evidence I took of my notes.

These notes are pretty messy and somewhat brief, however, they really helped me to keep organised and understand the direction of which I was going in when talking about the books I have read and how they have contributed towards my work ideas and the overall understanding of the subject. I also found reading these library books useful because despite them not being specifically on anxiety, I wanted to widen my research to look at certain help for young people that can relate to anxiety, as people with anxiety can get help such as counselling and some of the books I read from the library were based on counselling.

The first book I read was called, ”Counselling for young people”. This book was by ”Judith Mabey and Bernice Sorensen”. This book was really helpful for me to understand issues and help methods for specifically young people. This helped me with the development of my target audience and linking young people to my topic for my FMP.

Here are some images of the book cover and other sections I wished to include on here.

This book was very easy for me to break down and understand. The blurb of the book even says, quote, ”…a very readable book”, which is something I agree with very strongly. This book didn’t just talk about counselling for young people, but it also communicated in a way that young people like my self could translate easily. This was a contributing factor as to why I liked this book as it had already helped me in understanding ways to make content easy and understandable for young people in particular. As I read the book and got into some sections I thought would be helpful, such as the ”Youth Organization” section, which I have posted a picture of above, I managed to read into some interesting quotes that helped me to understand the nature of youth and counselling too. I will talk about the quotes and link them to my project and show evidence of relevance they have too.

The first quote I picked up on was the following, ”A national shift has taken place, from a service based in youth clubs to one which includes projects and outreach work with young people in the community”. This quote is followed on by some more information saying, ”This has lead to the individual needs of young people being recognised”. These quotes may not be literally or directly linked to the subject of anxiety its self, or even mental health, however, with things like mental health, counselling and coping methods is a big part of helping your self. This is a reason why I wanted to read this book and is also why I chose these quotes. I can still relate it back to the subject of anxiety, in the context of the ways it can be helped. Before I talk about the quote as the whole, the word ”outreach” tells me that an effort is being made to better connect with the youth who may be struggling with issues with themselves, such as anxiety.

The second quote has more relevance for me to talk about. For example, ”This has lead to the individual needs of young people being recognised”, this tells me that despite so many people being in need of help and feeling like there is no help, the issues among young people are in fact recognised and is something that is growing immensely in terms of the support networks that are available for young people dealing with any kind of mental health problem, including anxiety. This book also lets me dive into the deeper meanings of counselling and even gave information on things such as working with teachers, childline etc.

Overall, this book helped me to better understand caring and coping methods among young people with the help from counselling. This relates to my FMP topic idea as I can use this research to remember how there are support networks for people who need help. A possible way of me adding these findings into my work could be putting messages at the end of my video that help is out there, young people are being taken seriously and so are their issues and needs. This book was very helpful in that sense.

Book 2

The second book that I read was called, ‘’Coping with crisis’’, by ‘’Stephen Murgatroyd’’ and ‘’Ray Woolfe’’. This book focuses on the issues surrounding ‘’crisis’’ which are related to mental health issues and how to cope etc. Thes book also involves the work with social workers too and talks about their contribution towards the help and aid of people suffering. One of the first things I see when I open up this book is the following quote of, ‘’understanding and helping people in need’’. This automatically opens up the book and introduces me to what it will be about as well as it helping me from my perspective of researching mental health, anxiety and mediums that can help young people, or in this case, anyone in need. This first quote allows me to see that this book is specifically great in understanding and communicating to an audience on a level of which they can understand and it also sympathises with people who are actually suffering too.

Here are some images of the book…

Furthermore, this book proceeded to deliver quotes and relevant information that I found very interesting. For example, the self-help and coping section demonstrated to me some helpful text and advice which I would have found extra helpful especially if I was in need of help. The first quote I will talk about is the following, ‘’This is to outline some specific ideas about helping. There are ideas about both the nature of helping (strategies) and specific ways of helping (tactics)’’. This first quote for me was something I wanted to write down mainly due to the fact that it breaks down and separates the whole concept of the way we can help people. It splits the nature of help into the following; strategies and tactics. Of course, I know that a strategy in simple terms means what. So in this context what kind of help is needed. Then, again in simple terms, a tactic is how. Combining the what and how factor into the idea of helping someone is a ‘’recipe for success’ and therefore allows you to help someone efficiently. Also, the way in which this has relevance to my project and aids the development of my project idea is the fact that I have learned about the breakdown of help its self. my project is about anxiety and with that issue, many people seek help. With a better understanding of it (thanks to this book) I can ensure my video is more accurate with the nature of the help features and the way I present the issues of anxiety too.

The next quote that I also found interesting is similar in the sense that it relates to helping methods and also key features in help. For example, the quote says, ‘’We want to stress to those seeking to help others that they need to use three basic conditions of helping; empathy, warmth and genuineness’’. This quote in the book was something I felt strongly positive towards. I say this because it doesn’t just break down and name the principals used to help someone but it directs this information to people who are also trying to help others. This relates to my project as essentially, it is all about helping and producing content to help people who suffer from anxiety. Furthermore, I can use the words, ‘’empathy, warmth and genuineness’’ to direct my project in a sympathetic way that I know will be accurate and helpful for others suffering too. I also loved how they have broken the whole concept of help down even more than they did already. It has really helped me to learn and develop what I thought was a simple term; help. I now know that help can be split into strategies and tactics and I know what these are too. And the fact that help consists of three basic conditions, ‘’empathy, warmth and genuineness’’ which can really benefit in adding someone in need.

Overall, this book has been the most helpful out of the lot because I feel it has given me a deeper insight into the needs of people and the sensitivity too. They have described the ways of helping someone and have really broken that term down to help others who may not know how to approach a situation where help is needed.

Book 3

The third book that I looked at is not really related to the previous content in terms of me tap health issues or specifically anxiety, however, it is still related to my Final Major Project, it just represents the more artistic nature of my projects and reflects ideas and concepts that inspire me and aid me in understanding the artists approach I could have with my video. Firstly, I just had a browse through the book as it is very visually capturing and I wanted to look at it all. The book was called, ‘’The 3D type BOOK’’, by ‘’FL@33’’. The title its self-was very artsy and I shall insert a picture to show this.

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This cover its self-inspired ideas for the approach to my video, especially in the concept of the title I could use. Speaking of the text side of things, in the book it contained a lot of images that were either of different types of texts and also different ways text can be applied to images too. The following images show some insight into what the book contains…

Something I wanted to note is what in this book, inspired me. For example, the visuals, the patterns, the collages, the texts, the different colour schemes and colour ways all inspired me and helped my vision when it came to my video. These gave me small visions in the sense that I thought about the colour grading of my video, the text and fonts, the style of the text etc. I wanted to combine all these artsy features to perfect the style of my video and make it unique to me and my own style too. Not only this but to be more specific to my own project, the visuals I have seen in this book essentially help give me ideas of how I can use what I have seen, to present anxiety. Something specific in this book I was drawn to was the blue stringy text (Picture above). This text for me gave me the idea of anxiety and links to it too. I feel like the colour blue is a good colour to use t represent this issue and also they string like consistency of the text. This relates or rather shows a link to anxiety as it is like being on edge and under tension all the time. The string can be put under tension if pulled too much or put under pressure, as can a person. This can link to anxiety and therefore my project and the development of ideas too.

This book was from the library, as were all the others. I own a lot of books similar to this too and I also looked at them to link different artistic inspirations together and almost brainstorm a lot of different ideas that I can potentially apply to my own project.

Overall, this book was helpful for me to be inspired by themes and colours and more specifically, the text. The cover its self, like I have already mentioned was creative enough for me to think of my own ideas and also the content inside helped me to understand ways that I can make my video artsy too.

Before I carry on, one other book that I would like to mention, that also links to the art side of my project, is a book of my own called, ‘’Graphic Design The New Basics’’, this book is by ‘’Ellen Upton’’ and ‘’Jennifer Cole Phillips’’. The book for me is one of my favourites as there is more of a modern style and attitude to it and it not only features inspiring content but I also found things that can be related specifically to the subject of my FMP and also contribute to the more artistic style of my video. I will put a picture of the cover and the image that I want to talk about below.

This book, on the cover, claims that it is a, quote, ‘’Second edition, revised and expanded’’. This can explain the overall style of the book as it is really up to date and shows off its modern style with its content. But the main thing I wanted to talk about is not the picture of the cover, but rather, the picture I took of one of the pages (On the right-hand side). This image shows different words however, they way they have been worded is really clever and I would love to feature something similar like this in my video.

Firstly, I want to talk about the word in the picture that relates directly to my project. The word, ‘’Anxiety’’. In this particular book, we can see the way that it has been styled for appearance. The use of the nails sticking out ca represent almost walking on nails or being on edge, as this is what anxiety can feel like. Also, the ridged and sharpness makes it looks dangerous and at unease and this helps to realistically represent the feelings of anxiety through the word. This not only draws the viewer to the text more, but it also gives off a sense of a more personal feel as someone has made some real effort to accurately describe or portray the feelings of anxiety. This relates to my project because it is (the word its self) a clear relation to what my project subject is about and I can use this or something similar to efficiently aid me in my further research and in my video too. Especially from the more artistic perspective.

Furthermore, the image shows other words such as tension. Despite this not being the specific word of my project, tension is something anxiety can cause. I wanted to talk about the way in which it has been styled too. For example, the use of strings to make this word is visually representing what tension feels like. The strings in the image are being pulled which creates tension. I really love this style of wordplay and creativity too. It is something different and this is what I aim to do in my project, make something different.

The last section of this is about my trip to Waterstones Book Shop. This was to switch things up a little and look at books that were not so much outdated. I say this because the College library books are a little older than the one in current retail. I looked at many different sections all of which could aid me in my FMP. For example, I looked at the ‘’Self Help’’ section and the ‘’Mind, Body & Spirit’’ section too. This was to relate to the anxiety side of things for my project. Furthermore, I also looked at sections such as ‘’Film’’ to aid me in creative thinking and look at methods of production too. Down below I will put the picture evidence from that day.

As you can see from the images above, the following sections that I looked at were a great help and this was refreshing to see new content that could help me with my project. To be specific, the books that I looked at, for example, ”Feelings”, ”Shot by shot”, ”Happiness” and ”making your own movie” all helped in some way for me to get small snippets of inspiration from each book. The book, ”making your own movie” was a really helpful book in terms of the relation to my production side of things. This book was really simple and presented the information in a way that I thought was really easy to interpret. Furthermore, the book, ”shot by shot” had similar content presented, both presented it in different ways, on being easier to read. However, I gained valuable information from both. For example, different shots; medium close-ups, close-ups, long shots etc.

The little book of happiness was all about ways to involve activities in your life that can result in happiness. It is very self-explanatory, as in the cover gives away what the book is all about. But I wanted to look at this to observe their methods and to try and see if I could relate any of them to ways of dealing with anxiety. For example, there were little tips in the book such as, ”just breathe”. This is something that I can remember when making my video and is maybe a message that I can add to my video too.

Overall, this trip was a good way to discover new content that can help me with the development of my project and help me to relate and draw inspiration from books that I can literally apply to my video too. I wanted to go outside of college to also get inspiration from physical things, like visuals and just browse for even potential locations of film, despite it being very early to start considering this, it would harm my project just to have a look around.

Secondary research – Statistics

I have decided to look at some online statistical facts about the figures of anxiety and also mental health in general. I have chosen to look at a few different web pages, all with different searches. For example, some of my searches were about specifically young people, some about anxiety specifically and some about mental health altogether. This was because despite my ideal audience is young people, I wanted to widen my search to gain more knowledge on the subject and understand better ways in which I can apply my findings to my final production.

The first page I looked at was on a web page called, ”” (linked). The article and statistics I am looking at do not focus specifically on the issue of anxiety. However, it looks at mental health its self, despite it being a spectrum. For example, there are only a few bullet points of statistical data, but they are still relevant because of the involvement it has with young people, and I want to know as much as I can about young people with mental health/anxiety. I will take a screenshot of this web page.

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In this screenshot, it is clear to see that all the points are in association with young people and children. It is shocking to see that the two biggest percentages out of them all (70% and 50%) are talking about how severely young people and mental health are a problem. For example, the statistic that claims ”50% of mental health problems are established by age 14 and 75% by age 24” is something that is unbelievable. However, this statistic is something that can aid me in my further finding and video production. I say this because I can use this to perfect my ideal target audience and find a suitable age range to direct my video at. I can also use this to understand how mental health can affect people at such a young age. This means I can make my video more suited and detailed by knowing and understanding these facts.

Another thing I wanted to highlight, is the last bullet point. ”10% of children and young people (ages 5-16) have a clinically diagnosable mental problem. yet 70% of children and adolescents who experience mental health problems have not had appropriate interventions as a sufficiently early age”. The fact that in reality, children as young as 5 will have a mental health problem and yet 70% of children and adolescents will not get help early enough is crazy. I want to be able to open my eyes more and understand that this kind of issue is real. People, in general, may not even understand that children this young are developing and suffering from a mental health issue. Despite mainstream media outlets such as the BBC starting to shed more light on these issues, a lot of people might not know. I will conduct some market research into this further on. However, this specific statistic has helped me in the sense that maybe the actor in my video can be very young, to highlight that age doesn’t matter with this issue. Especially anxiety. With peer pressure all around, young people are suffering more and more with anxiety due to high expectations and pressure etc.

The next web page I looked on was actually the same web page as the previous one,”” however, it was a separate article that was more specific to my research topic, anxiety. This page was called, ”Mental health statistics: anxiety”. The way in which this data was different to the last is the fact it tells us statistics and facts about anxiety only. Here is the screenshot.

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These sets of statistical data show me a new set of issues and information I can use and knowledge I need for a better understanding of anxiety. Firstly, the first bullet point is something that in some ways, backs up my whole project and research subject. Anxiety is a big issue and is developing to be bigger. For example, ”In 2013, there were 8.2 million cases of anxiety in the UK.” There are roughly, from my own knowledge, around 60 million people in the UK and 8 million of them suffer from anxiety, and this is a figure from 2013 (5 years ago). It is possible for this to have reached much higher figures and this just makes the issue way more important to talk about. I want to reflect my findings in this data in my final video because this information is valid an more people should know about these issues. This just inspires me more to create something that will somehow show this.

The next bullet point can really aid me in my research and target audience. For example, it says, ”In England, women are almost twice as likely to be diagnosed with anxiety disorders as men”. This is something I was actually aware of. Especially with my experience with anxiety too. I am not saying that men do not suffer at all. But this piece of data saying that they are two times more likely to be diagnosed with anxiety disorders helps me potentially direct my content to a more female based audience. This means I can start to visualize how my video is going to be and how I can use this data to make my video suitable for a potentially female based audience. These are only a few statistics here, but each one aids me in knowledge and gives me the power to make my final video even better.

Next, I looked on a web page called, This web page looks at more of a variation of results and even incorporates more than bullet-pointed statistics in its information. For example, the first thing that caught my attention among all the text was a pie chart. This pie chart looks at the issues of how people suffering from anxiety don’t get enough help. For example, in the chart, it states that only 10% of people will receive help. This means that a ridiculous amount of peoples anxiety related issues go unattended.

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Since I mentioned that I found out that 10% of people get help. I wanted to use this to compare to another figure I found on this website. For example, below is the screenshot that shows or rather, says, ”Anxiety Disorders affect 18.1 percent of adults in the United States (approximately 40 million adults between the ages of 18-54).” This shows that 10% is a small figure in comparison to 40 million people. However, whilst this data may not be specific to something such as my target audience, I can still learn from it and understand the reality of the issues.

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Overall, this data and statistical research has helped me to look at some figures and understand the reality of the seriousness and the large scale anxiety is. I have found out multiple numeric facts such as, ”40 million” people in the US suffer from anxiety. I have learnt about the youth an anxiety too. For example, 50% of mental health issues are established by 14. This is an incredibly young age to suffer from something like this. But it has opened my eyes and made me think about new ways of which I can perfect the vision for my video to fit these issues and make it more accurate for my potential audience too. Speaking of audience, there has been specific information focusing on things like certain genders (females) and certain ages (young people) that have helped aid me in understanding the target audience I could aim for. This is important to me as making something for a specific audience, in my eyes, needs to be able to speak to them on a personal level. I am understanding more about the subject and especially though these figures I have increased my knowledge and hope to be able to apply my findings in my video and be able to reflect that.

 Secondary Research – Market Research

Since my main idea for my research is to direct it at young people, I wanted to conduct some Market research in order to gather some more information on young people and anxiety too. Since it is Market research, I had the idea to look at content young people are interested in and see if I could link it to how people may develop anxiety too. I also want to conduct research on what age ranges suffer worst with anxiety, what helps people with anxiety and also, how people deal with it too. This will help me with my audience and gain a better understanding of the whole concept. I also want to look at content supporting and exposing the issues of anxiety too.

Despite mentioning it last, the first thing I want to look at is existing content, no matter what the medium, that talks about of features the issues of anxiety. I wanted to see what would expose the issues and bring light n the subject of anxiety. The first thing I looked at was online (all of this will be secondary research). We all know what the BBC is and the BBC news and iPlayer. Well, this was what I looked into first. I found two separate articles on anxiety, however, both were for different. The first one I will talk about is what I found on BBC iPlayer radio.

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Before I start, here is the link to the page; This article is about ways to cope with anxiety, or specifically, due to the title, it is ”Six ways to cope with anxiety”. This article is featured in the BBC Women’s hour. The reason I wanted to talk about this article is because of gender-specific nature of it. Yes, it is focused on women. A lot of anxiety related content always seems to be on women. This, for me, is something that I could perhaps use to change in my FMP. I will add further detail later on. But, this article speaks about how you can find ways to cope and make your anxiety better. For example, the article talks about limiting screen time and opening up. These are good mechanisms to cope with anxiety. The page is also very woman visual. What I mean by this is the fact that there are just pictures of women only. Of course, it’s because it is on Women’s hour, but maybe this could potentially help me with finding my target audience.

For example, there are two ways I can interpret this. I can take all the articles about women and anxiety and use this to direct my target audience at females only. I can also create my video to be female specific. However, the other way I can interpret this is by thinking, maybe there is not enough coverage on men and mental health. To many men are told to ”man up”. Maybe my research can also highlight this issue.

This article was on the BBC. The BBC is in somewhat ways, diverse and does highlight a lot of issues for many different audiences too. But this article is women-specific, of course, due to it being Women’s Hour.

The next article I looked at was on the BBC Three page. This page was directed at young people specifically. The article title is ”Life Through My Lens”. This is all about mental health and also specifically anxiety and eating disorders. I wanted to look at this to show that mainstream media companies are showing more and more about issues that need to be put in the spotlight. I also liked this because of the audience it is focusing on. Young people. This is the audience direction that I wanted to go in so I feel this article was interesting and suiting for me to look at.

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BBC Three is a channel that does in fact mainly aim their content at young people. This is why I also chose this since its audience is similar to mine. Also, the nature of the article was interesting to me.

This article shows a video, which is also the medium for my project. It shows how a young man, ”breaks the cycle” and deals with his anxiety attacks. Having BBC Three show something like this is a good use of a platform to broadcast to wider audiences. This coverage of anxiety on this mainstream platform shows me that issues like anxiety are becoming more recognized.

The video on this page was black and white and therefore for me, this created more of a dark atmosphere. The way these things are presented makes a huge difference. This has inspired me to make my video more colourful too, as the vibe I got from this video was quite negative, despite it being about how to cope with it.

This market research for these two was not very detailed. However, I just wanted to look at some platforms that feature anxiety and the issues.

Primary Research – survey – Audience Research 

Since Primary research is a vital way to keeping your research varied and looking at more than one method. I like primary research because whatever you find out is your findings and no one else’s. It can help to gain a personal understanding of the topic you are researching.

This is my first initial start to the Primary section of my research. I have decided to conduct a survey that I have sent out to people I know and have also put it publicly on Facebook for it to reach maximum results too. I have made this short Survey through the online website “SurveyMonkey”. This has allowed me to do this. My survey is only 5 questions long, so it is short but it is sweet and straight to the point.

Down below are some screenshots I have taken on my laptop to show evidence of the survey.  I will also put a screenshot of the results as you can overall analyse your results to get a conclusion and some data from them. I will also be analysing this data to see the outcome of this primary research and to see what I have learned from it too.

Question 1 data and analysis

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For question 1, it was a simple question to help me gain a good understanding of the ages that were participating in my survey and to see the majority of one particular age range that I can use to help guide me to my target audience. The results for my first question simply show that the majority of my audience are teenagers based on the age range of 0-17. I say this due to the results above. The 0-17 choice gained a 45% response which beats the other age ranges. Though it is followed by 18-25, which got a 40% response. I noticed that my questionnaire does overlap with the age 18-25 and 25+ so this could have affected my results, however, the younger age ranges seemed to be the most popular.

These results have shown me that I need to target my video and content at young teenagers specifically around 15 to 19. This choice was made based on a mixture of my results from above. Even though an overall amount of people of 20 answered my questionnaire, this was enough to help me determine my age range or rather, target audience.

This simple question for me was really important and it has allowed me to also understand that on a personal level, I am not alone when it comes to Anxiety, as many other young people like me and adults also suffer from this. The young age ranges are a little surprising and this is going to help make my video more personal, more relatable and help me to connect to young people that I know suffer from Anxiety, based of this data result.

Question 2 data and analysis

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Question 2, ”Have you ever experienced Anxiety or Anxious thoughts?”. This question was what I had put second because I wanted it to be straight to the point. I am shocked to see that the strong majority of my audience have suffered from some form of Anxiety, whether it is full symptoms of Anxiety its self or anxious thoughts, the spectrum of Anxiety is so different and this is why it is so complex because it affects us all differently. The data from the results above, show us that a huge 90% of the people that participated in the survey have experienced some form of anxiety, opposed to the 10% who say they haven’t. These figures, though only a small amount of people took part, tell me that Anxiety is a real issue, especially with young people.

These results show me that a lot of young people, even the people around me who took this survey, do feel like they suffer from some form of Anxiety. This question and the results produced can aid me when it comes to really thinking about and piecing my vide together because I can think about how important the issue is and think about the overall importance of my video and how it will have an impact on others.

Question 3 data and analysis

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Question 3 is quite interesting. I say this because when you link it back to the second question, there are some differences that make you think. First of all, I will start off by saying that yes, from the results we can see that 65% of the people participating in my survey said they do in fact currently suffer from anxiety. This is a lot of the people who took part. The results also show me that that is 13 out of the 20 people that do suffer from anxiety, with the remaining 7 people who said they don’t. This also helps me to back up the importance of my video topic choice, as it is showing me that a lot of people, even on a small scale, do suffer with it.

My next point is what I briefly started to mention at the start of the paragraph above. These results and the results from question number 2 show me that maybe some people can mistake anxious thoughts or a moment of anxiety for anxiety in its self. I say this because in question two, where the question says, ”Have you ever experienced Anxiety or Anxious thoughts?”, 18 people said that yes they did. This at first, made me assume that perhaps all 18 of them currently had anxiety, however, I was wrong. I know this because, from the results from question 3, only 13 of them say they suffer from anxiety.

This has helped me to understand the many shapes and sizes of anxiety and I can use this in my video for a more accurate representation of anxiety.

Question 4 data and analysis

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Question 4 has shown a high percentage rate of people who have said that anxiety has, in fact, stopped them from doing something. This is really sad as it can be anything, anxiety can stop you from doing the things that you enjoy the most. The results from this question show me that having anxiety doesn’t just affect you in your mind, it has negative impacts on your actions and others around you. People may not understand why you don’t want to do something when the underlying reason is anxiety. However, this is not the case for everyone as my results from the data also show that 15% have said that no, anxiety has not stopped them from doing something.

This question also speaks to me on a personal level as I have been stopped by anxiety, so it is relatable for me to see that the majority of votes are yes.

Question 5 data and analysis

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This data is interesting as it is 50/50. This kind of question is something I am surprised about, I was not expecting half to even say yes as I am sure a lot of people keep their feelings in and this results in further problems such as anxiety etc. However, the data despite half saying yes, they do tell people about their feelings, the other half do not, this is still something to focus on and remember when making my video.

Overall, all of the questions and the results of this survey have helped me a lot. For example, they have helped me to gain a real understanding of my age range/target audience. They have also helped me use real people to get real feedback which can help me to make my video and overall project more realistic and accurate for young people. This data has also opened my eyes to see that yes, a lot of people like me suffer from anxiety too, and therefore it has helped me on a personal level as well as for research purposes.

Research Report 

As stated above due to my research, you can see that my topic or subject is anxiety. I am interested in this subject for multiple reasons. Firstly on a more personal level, this is something I have experienced my self and it has affected me and what I do. I am also intrigued by the behaviors and the whole spectrum of anxiety as it is known to affect us all differently, which is why it is so complex. I am interested in the way that we develop this and how it can be perceived by others. On the flip side, with my Final Major Project medium choice being video, I also wanted to make something a bit more artistic to reflect and present my personality as well as my message and topic of anxiety. Above I have looked at all kinds of material such as videos and other existing research to aid and help me in the development of my Final Project.

This research report is an overall summary of all the work done previous to this report. I can summarise my findings and confidently conclude how they have helped me and the ongoing development of my idea. Before I get into too much detail, to start off on a brief note, I have used many methods of research in order to start my findings on the subject and address the issues of anxiety. For example, the obvious primary and secondary, but to break into the detail, I have made mind maps, videos, surveys, observations etc. I have also used a mixed combination if qualitative and quantitative research too, as I wanted some variation with research methods too.

With my one question that I asked at the start of my research, which was, ”What is Anxiety?” I can fully say that through my detailed and focused research, I have found an answer that has been created through my research, both of qualitative and quantitative research, such as my statistical secondary research and my surveys (primary).

As shown and said above, the topic for my Final Project and due to my interest and personal experiences, I will be looking into anxiety and the issues that come with it, all of which will end with a video for my FMP. In this research report, by using all my work, research and data, I can create a clear overall summary of what I have found out and what I have learned. Furthermore, I will also be able to understand and analyse how my research above has impacted me and how it can aid me in my further research for my FMP. I am doing this because I want to create an artistic video that is able to reflect the struggles of anxiety and my passion for art. Understanding the whole concept of the effects anxiety has is crucial for ensuring my video is successful and is of high quality. This research report is the first initial step to me solidifying my understanding of all my information and how I can apply it to my video and further FMP findings.

I have conducted primary and secondary research so far. The findings within the two have aided me in understanding the subject I am researching. For example, the first thing I want to summarise in this report is the three existing media products that I chose to analyse. I chose three videos that I liked and all three were in video format. This is due to the fact I like the medium of video and it is also what I will be doing for my Final Major Project. I want to essentially write about what I found out from analysing the chosen media products. Firstly, I will explain what I like about each video and then I will compare them and look at what they have in common and what is different or specific for each product. I will also summarise my findings for these too.

The first video I looked at as part of my research, was called, ”A Short Film About Anxiety – Mikey Murphy”. Here is the link to that video so you don’t need to scroll up ( This video was something I chose specifically because of the content creator and also the actual video its self. I loved the cinematic shots that were captured and the overall visuals too. For example, the part in the video when he is trying to control his Anxiety attack and he almost shuts everything off and it is as if we are in his mind and with the use of the visuals we can almost feel the ambiance and calm feel from the video, despite him being in a distressing scene. This is something that I was also inspired by because it is also very artistic as well as it having a purpose to express and show the issues of Anxiety. With my video I wanted the visuals to be the biggest thing that I am going to focus on. I wanted to use props such as smoke bombs, crazy lighting and good cinematic shots to increase the visual quality of my video. This is an inspiring video that helped me with my vision. Something else I wanted to comment on for this video is the fact that it is a non-dialogue film. I know that there is a bit of whispering and murmuring in the actor’s voice but the majority of the video its self is just visuals and music. There are no characters speaking to us or each other in the film. This video or the producer (Mikey Murphy) also let us watch the whole production and process of the video. They show how the music was made, how the script was broken down and how it was just overall made. This was also really inspiring for me and helped break the whole thing down in my head.

The second video that I watched and used to analyse was a short and poetic video called, ”What Anxiety feels like – Spoken Word”, by Rachael Stevens. This video is the same subject yet it is in a very different style. This video has spoken word poetry about her own experiences with Anxiety. She wrote the poem her self and this makes the video more verbally intriguing for the viewer as words can connect quickly to a person sometimes more than visuals, however, this depends on the person. This video had a pace to it that I really liked and as the music went on and built up, so did her voice. It gradually got stronger and I really felt the power throughout the video. I also really liked the animated text. This made the video more interesting in terms of visuals as we didn’t just have text put onto the screen, it was almost painted on the screen.

The third and final video that I looked at was a student made, non-dialogue, short film that visually portrayed the issues surrounding anxiety. This film included cool features that inspired me to use in my video. For example, I really liked the use of smoke bombs and the underwater scene, despite how short it was, I loved it. This was something that I want to use in my video as I want it to be very artistic and visually exciting too. The video is non-dialogue, which was something I wanted to comment on. Like the first video, the use of a non-dialogue video requires the visuals to do all the speaking. This video’s use of the underwater scene and also the scene where she is laying down on paper with pens and notes around her is a really good way to hook a viewer visually and make the video have an artsy feel to it, which is something I picked up on and something I also want to incorporate in my own Final Major Project video. These types of scenes, (paper scene) are especially effective to keep people interested who may also suffer from anxiety too because what they see is most likely how they feel in real life and they can relate to the video and understand that they are not alone.


Now I will compare these video materials and talk about which one is my favourite and helped me the most in relation to my Final Project and how I can use what I have gained from the video in my own video. Firstly, the video by Mikey Murphy. This video was really one of my favouriteses in terms of visuals and cinematic features. The lighting and the smoke machine also helped contribute to the impressive visuals. This video was inspiring to me. I also liked the way they styled it too, it had an ambience to it, which was created through sound and visuals. This is something I want in my video. This was, in my opinion, really well edited and we can see this reflected throughout the video. For example, the sharp cuts and the sound of a sharp breathe in makes the video much more dramatic and more effective too. This is a similar feature used in the last video I chose, called, ”Anxiety – A Short Film” by Taylor Hager. This video includes similarities with scenes used. Since I was talking about the black sharp cuts used, both of them have them but in different ways. I feel like the editing has made a clear difference in what one is better quality. For example, Mikey Murphy’s video has cleaner and quicker cuts with added effects of sound to make it more realistic and this helps build tension faster, whereas the video by Taylor Hager still has these cuts but they are slower and the scenes within each cut are not as dramatic. This is where they don’t meet the standards of Mikey’s video and I can see this evidently. However, both are good and still share a clear message through visuals.

Another thing I wanted to compare these two videos (Mikey and Taylor’s video) are the scenes that are in the videos. For example, for Taylor’s video, she could have almost used Mikey’s video as an inspirational material for her own video. I say this because in her video and in Mikey’s video, they both include an underwater scene and a, what I like to call, the head buried scene, where there is a shot of their heads in a pile of paper, pens and other material to build the effect of feeling overloaded and anxious. These scenes, especially the underwater scene for me, make the video look visually pleasing. The underwater scene is meant to simulate what it feels like to be mentally drowning because of all the anxiety building up. This is a real feeling that is presented well in both videos. However, Mikey’s editing and colour grading add to making it slightly better quality. One last thing I wanted to comment on was the fact that they are both, more or less, non-dialogue. The use of visuals is the main concept that plays a role in delivering the message to the viewer, to tell a story. Both do this well and deliver the story in a way that I can understand and relate too.

The next videos I wanted to compare was the second video that I chose to analyse. This video was called, ”What Anxiety feels like – Spoken Word” by Rachael Stevens. I wanted to compare this video to both of the previous ones I talked about because it is so different to both of them. Firstly, this video by Rachael Stevens is very different to the other videos in terms of the way it is styled and the way it gets its message across. Despite all three being about the subject of anxiety, they are all presented differently. This video has dialogue and this is the main feature of the video. The video features a girl who is always directly talking to the camera. She is speaking about anxiety through a poem that is clearly spoken word. This poem is consistent and throughout the whole video we feel a pace and a tension building as her words become stronger and her tone of voice gets more aggressive. This also ties in with the music that helps build this tension. The first video by Mikey Murphy also builds tension too. This tension builds and is then released which makes the viewer feel relaxed as this tension is dropped. Both of these videos share this feature. Something that I wanted to comment on that was a difference between this video (Rachael Stevens) and the last video by Taylor Hager, was the visuals. In all honesty, all of the videos have different videos, but the video by Rachael Stevens had a more scenic approach to it. With the panning shots of the scenic countryside views, this creates a sense of tranquillity that almost contradicts with the issue and topic of anxiety. Whereas the video by Taylor Hager also includes footage of being outside. But, it is completely different. No scenic shots or panning shots to establish the location. Both are different in their own ways and I love this.

Overall, all videos are of the same subject yet the way they all have their own individual style helps portray many different angles of the subject of anxiety. Each video ha something specific to it, that makes it unique and keeps it different. This has helped me because I can draw inspiration from all three of these sources and apply my findings to my video. For example, as I have mentioned many times, the smoke bombs from the last video (By Taylor Hager) and the underwater/drowning scene by Mikey Murphy, are both something that I wanted to draw into my own video because they are so visually pleasing on screen. I have not only learned things from a production side and I have not just drawn inspiration, but I have also learned the style and behaviours of a video about anxiety have understood the different scenes that are common and I see a pattern with. This has allowed me to understand specific conventions that I can use in my video. For example, the symbolic codes that show a deeper meaning in videos. I noticed that the acting is very detailed and shows a clear deeper meaning that shows the feelings produced by anxiety.

What I wanted to comment on next is the following. This is how my analysis of each product helped me and aided me in developing my research further. When it comes to how the video material that I analysed helped me, it benefited me in multiple ways, all of which I will talk about. The first thing I will start on is how it made me develop and change ideas I had before I looked at these videos. For example, my first initial idea was to have a video, based on the subject of anxiety and have characters in it that exchanged speech. This would have made my video more of a dialogue based video, which means the main way of telling a message would be more verbal than visual. This has now changed due to the research I have conducted and from various features, in the videos, I have looked at and analysed. For example, as you already know I have looked at three videos, two of which are non-dialogue videos. I overall really loved these and the style they had visually beats any dialogue video I have seen on the subject of anxiety. These videos are what changed my idea and helped me to develop my previous ideas. The overall development of the way I wanted my project to be has changed quite a lot since starting the first initial research bits on the subject, one way being changing my idea to having a non-dialogue video.

Furthermore, the videos that I analysed and their specific questions also helped me to learn a lot more about things I didn’t even know at the start. I don’t mean learn more about the subject of anxiety, I mean I learned more about how to structure a video of this type and the patterns in these videos. For example, with the analysis, I used questions to structure the work and overall summary. For example, we had to Identify codes specific for each chosen media product and conventions common for all products. This really helped me to learn about proper conventions and codes too as before I wasn’t really familiar with them and their relevance. However, now I know about them and I’ve managed to find out that there are two types of codes. For example, as I have already mentioned, there are two main types, Symbolic codes, and Technical. The difference in these is that Symbolic means looking and a deeper meaning in the video and seeing what different actions mean. For example, as we watch something on a screen, like an actor we can see that through their actions, we can also tell how they are feeling. This can be shown through expressions too. On the other hand, Technical, in film, can mean looking at the use of equipment for a video or looking at what has been used to craft and make the story. For example, the camera work and directing. This is what I have managed to take away from this analysis. Not only did I learn about these codes and conventions, but I managed to understand and apply this knowledge to my analysis of the video products as I was able to identify specific codes in the videos.

Another thing that I have learned from these videos or rather, what I have had to identify and talk about was their target audiences. This was one of the main things I liked to write about because I didn’t just have to look at a target audience, but look at specifics such as their gender, age etc. I decided to put my findings into a table to make it clearer as to what I thought was the right target audience for that video. I was able to identify and make a decision on the target audience for each video by watching it and understanding what sort of age range this would suit. This was good preparation for me choosing my target audience and giving me the chance to learn and understand how certain videos will still have different audiences even if they are on the same subject. Each video spoke to me differently and communicated in a different way which enabled me to see how they would attract different audiences. Each video had a different style or approach to the same issue and I drew inspiration from each one that I can potentially apply to my video in my FMP. This also helped me to develop the initial target audience I had in mind, along with other research I had conducted, which I will speak about. For example, putting the information in the tables helped to break it down for me see how I can relate that data back to my own project.

The last thing I want to comment on with this section is the fact that we were given the question, ”How does this chosen media product represent the world?”. This question helped me and aided me in developing my research further because it broadened my thinking and ways I could make my video represent certain things. This question was not just about, ”the world” but the representation of various subjects such as how it represents genres, races, individuals, groups and if it was positive or negative etc. Not only did I have to think about how this question could be related back to the videos I was conducting my analysis on, but I also thought about how this applied to my own video too. For example, I used the videos I had to analyse and I thought about what features within them were representing what. Then, I thought about how I can represent certain groups and individuals in my video too. This was an inspiring challenge and helped me to develop and think harder on my subject and the way I can apply this thought to my FMP and video.

As well as my video research, I have also conducted other variations of research, both Primary and Secondary, that have all contributed towards the understanding and development of my final project. For example, the first part I will comment on is my Primary research of conducting a survey. This really helped me a lot in terms of building an idea of a rough target audience and also understanding on a real personal level, how people of different ages are affected by anxiety and how they experience it.

Firstly, I made my survey short and to the point, meaning it consisted of 5 simple questions relating to the topic of anxiety. I started off by asking their age and gave some specific age ranges as options to tick. This was so I could get an idea of the ages of the people taking part in the survey and further use this to understand the target audience. The majority of people who took part aged in between 16 to 20. I say this based on a rough judgment because the two highest scores on that question said the age ranges were 0-17 and 18-25. This first question evidently gave me good a good resource to refer back to when seriously establishing my target audience, specifically the age ranges. Also, I wanted my project to have an audience base of young people, so this research has resulted in only positivity for me in terms of my research.

After this, the questions became more specific and directed towards the subject of my study. For example, the next question I asked was ”Have you ever experienced anxiety or anxious thoughts”? This was essentially for me to understand how much of my audience did, in fact, suffer from anxiety or had some form of it. From my results, from this specific question I found out that 90% said yes, they have suffered from some form of anxiety. This essentially backs up my whole subject choice because it is telling me that young people are experiencing these types of thoughts and feelings and it also in some way, inspires me to make my video really good and relatable as I want to put some form of material that young people can watch and relate to. This also helps me in the sense that I can use this to develop my understanding of a younger audience as I know they suffer from anxiety too. I can use my secondary research of target audiences and statistics to link and back up this primary research I am conducting too because both show similar results, that anxiety is a real problem and young people, as well as others, are suffering.

Another question during my primary research that I feel is relevant to the development of my project was the following one in my survey; ”Has anxiety ever stopped you from doing something?”. I asked this question because it helps me with understanding the effects that anxiety has. Furthermore, it backs up my point that anxiety can become physical too. Despite it being something you battle in your mind, feeling anxious all the time and worrying, it can stop people from doing things, even things they love. This makes my video more relevant as I can use this data in my video and try to highlight this issue. I haven’t actually mentioned my results that I got. For example, for this question, 85% said that yes, anxiety has stopped them from doing something, in comparison to those saying no (15%). This is shocking to think that people have stopped doing things that they may potentially love, due to anxiety and anxious thoughts/feelings.

Overall the surveys helped me to get a more personal understanding of how the issues of anxiety affected the people around me. This data has also allowed me to understand the overall basis of my audience too and this is really helpful for future audience research as I can come back to this. I also shared my survey on my Facebook and with my close friends so the results to me feel more personal and it gives me more reason to ensure my research is accurate to produce something effective. The data being primary means that it is my data and my findings, I want to use these findings in my further research along the line when I officially start my Final Major Project. The information can aid me in further development as I can refer back to it as a part of my further research.

Moreover, another contribution to my Primary research was my trip to the College library and the Waterstones bookshop trip. This was a method of research that aided me in my project development and the change of my ideas as it was a different nature of my previous research. For example, the college books on counselling that I read helped me gain a new perspective on the issue of mental health and I could effectively relate my findings to my project too. For example, the book, ”Coping with crisis” was a really helpful book for me in terms of breaking information down. The information I found in this book was something I didn’t find online. The book focused a lot on helping methods for people in need as well as directing methods at those seeking to help others too. As stated above, I wrote the following, quote, ”I can use the words, ‘’empathy, warmth and genuineness’’ to direct my project in a sympathetic way that I know will be accurate and helpful for others suffering too. I also loved how they have broken the whole concept of help down even more than they did already”. This book, as well as others, helped me to also physically get a fresh perspective on research. I was bored of conducting online research and wanted to get off the computer. In terms of the actual findings I got from this section of research, I found out a range of helping and coping methods, I discovered ways that counselling helps people and other books I looked at such as the following, ”Counselling for young people” even showed me information on the development of counselling over the years. Whilst this isn’t directly related to anxiety its self, coping methods and counselling is something that can come with anxiety and other mental health issues too. I wanted to look at this side of the issue to keep a diverse understanding of the subject and this can aid me in my project as I will have a good understanding of things. 

Despite my project subject being about anxiety, I also looked at other books in order to aid me in other areas of my project. For example, as I have mentioned in other areas of my research, a part of my project is also aimed at the more artistic side of things as I want my video to reflect my artistic nature too. I want to present the feelings of anxiety in a different way and make the visuals on screen really amazing for the viewer. I say this because I plan to have no speech/dialogue in my video. This is where my research has in fact developed due to my research. I did first plan to have a video with characters in but due to my findings, specifically in my video analysis, this idea has changed and I have decided to rely more on the visuals to tell the story which is something I am excited about and have used books to reflect this idea and also draw inspiration from too. For example, my own book I looked at called, ”Graphic design the new basics”, was really inspiring in terms of visuals and ideas. I looked at different colour schemes, different text fonts and other creative ideas that I feel in some way I can incorporate into my video.

The next section of research I conducted that I wanted to talk about is my secondary research, the statistics. This was when I looked at existing material which was mainly statistical facts and figures based on the subject of anxiety and certain audiences that I wanted to find out about and relate it to anxiety. This helped my research development as I got a deeper understanding of the real-life facts about how anxiety affects people and how serious the issue is with the scale of people affected being so big. The main things I looked at were specific groups to understand how they are affected differently and also to aid my target audience findings too. For example, I looked at adolescence groups and children groups to see how they were all affected by anxiety differently. All statistics were shocking and I also found out that there are around 40 million adults in the US who have and suffer from anxiety. The reason as to why I researched this was because I wanted to understand what I was dealing with in terms of the scale of people anxiety affects. But I also wanted to relate it to an audience of young people too. For example, I found out that, ”10% of children and young people (aged 5-16) have a clinically diagnosable mental problem”. This relates to the youth involvement in my project. Whilst yes, it is only a small percentage of 10%, this may be due to the ages stated ”5-16”. Five years old is incredibly young and this is shocking too. With all my findings from this section, I want to be able to apply all my findings to my FMP final video, by reflecting back on my research and perfecting my video to fit this.

The next thing I wanted to write about was if my initial research topic has been affected or has even had a change of idea as a result of any task I have done throughout my research. Essentially my initial idea for my Final Major Project was to produce a short film that included dialogue and characters talking to each other, it is still going to be a short film on anxiety. However, details have since changed due to many reasons including influence from my research. Firstly, thanks to my findings and analysis of the three existing videos, these were the main factors that heavily influenced my work and ideas. Since looking in depth at these videos and other existing materials, I want my video to be a non-dialogue and more visually commutative video. This idea has come since conducting my research specifically on the first video that I looked at, by a YouTuber called Mikey Murphy. This video beforehand showed us the behind the scenes. This made me value the video more as I could see how much work really went into the video from all aspects of production. Furthermore, the use of their visuals and lighting captured me and make me inspired to want to achieve something like that. It is truly inspiring and I want my video like that, more visual than speech based to tell a story.

Another element of research that influenced or rather, altered my idea, was some of my primary book reading and looking at some artsy books. Essentially the two books that I looked at called, ”Graphic design the new basics” and ”The 3D type” both contained content that visually inspired my video ideas for the visuals gave me a fresh mindset on the direction I could go in with my video in terms of appearance. Essentially since the development of my project idea, I want my video to be very visually impacting like I have mentioned above. I want the communication to the viewers to be mostly visual. This also sets an exciting challenge for me to express my self and reflect my artistic interests through the visuals.

Overall, despite some changes and development to my ideas, I am still set on or rather, convinced of my research topic idea. I want to pursue my project on the subject of anxiety. I still want to create a medium of video and rely on the visuals to tell my story and effectively communicate to an audience.


To summarise my findings, I can confidently say that I have discovered more about my topic of anxiety, which has allowed more flexible thinking in terms of how I am going to execute my video and also how my research has shaped my overall idea of the subject. For example, to start briefly I found out statistics that shocked me and helped me understand the scale of anxiety, I found out how different media companies address anxiety, I managed to understand the base of my target audience and understand that in more depth as I already had a rough idea of it and how it would relate to my project and lastly, I conducted a survey which allowed me to understand a more personal audience and see realistically and around me, the scale of which people suffer from anxiety.

For a more detailed approach, I will go into a bit of detail about my findings and how they helped me in this project. Firstly, with the statistical facts during my research, this really blew up my knowledge of the issues of anxiety and opened my eyes too. To be more specific, I found out that ”40 million” people suffer from anxiety in the US. Whilst I don’t live in the US, my project is not necessarily focused on the location, but more on the subject; anxiety. This figure for me blew the scales of what I thought the size of anxiety was. Essentially, this has helped me to confirm how the issue of anxiety is severe and by my Final Major Project being the medium of video, I can know that my content is going to help someone and be worthy out there, especially with so many people suffering from anxiety. Not only this but it has helped me to become more knowledgeable on the subject, which can have a positive impact on my work as I will know more about the subject too.

I also found out and looked into the specific channels that expose the issues of anxiety too. This was as part of my market research. This was a big help for me to see how the subject of anxiety is actually presented through different media companies, such as professional ones such as the BBC. I discovered how much attention mental health issues get, which was really great for me to see, but in relation to my project, it just inspired me and gave me guidance in the way of which I will present my video etc. As well as focusing on the actual issue of anxiety, I also looked at the production side of things too. I looked at the production of the video and the way it was presented on the web page. I took into account the web page design and the colours too. However, the purpose of this market research was to look into the different companies that shed light on the issue and see how they responded to the needs of the audience in terms of this subject.

I solidified the understanding of my Target Audience too. By conducting a range of research, the main focus is on the primary survey I did, I was able to gain a strong idea of my audience. Since I wanted to focus my content on the youth anyway, my survey just backed up my choice. I say this because of the following results. Firstly, with the first question being, ”What is your age?”, the biggest answer was 0-17 which scored a score of 45% which beat all the other answers. This means the youngest age range were the majority that took part in my survey. A lot of my other questions relating to anxiety also scored high and since I know my audience is young, this helps me to back up my initial idea for my target audience. For example, the question, ”Do you currently suffer from anxiety?”. This question came out with the highest answer saying yes. To be specific, it said 65% said yes. This backs up why I want to aim my content at a younger audience. Simply because there is a lot of young people under pressure and suffering and I want my content to help them.

The next thing is what implications my findings will have on my further thinking about the project. This basically means the effect they will have on the future thoughts I have.Essentially, my findings have shaped my project and will continue to shape them. My original idea has been developed by my research and throughout my findings, I have thoroughly understood the subject of anxiety, the effects, the helping and coping methods and the audience is can affect. My findings have allowed me to know this. The effects they have can be anything. When in the production phase of my project, I could be filming a scene and change something due to my research and the way it has guided me throughout this whole project, so far.

Limitations of my research are something else I wanted to conclude. Essentially, there is always a risk of limitations with research. However, I was lucky enough to not really experience that much limitation. There are basic limitations that can have an impact on anyone’s research. For example, practical factors can be a limitation for research. This can mean something like the time. Time-consuming research can be hard and if you only have a short period of time to complete your research, this can be a limitation. In some ways this has been a limitation I have had to deal with, because of deadlines, however, I have managed my time well and this issue or rather, the limitation has not been bad for me. Furthermore, limitations such as ethical limitations. By this I mean, ensuring that during my research I make sure that I avoid harm to others in the research process. This is something I have to consider due to the fact that anxiety is a sensitive subject for some, and therefore I need to be careful. However, I have been ok with this throughout my research.

This research has allowed me to widely expand my existing knowledge on the subject of anxiety and even understand my self too. When it comes to future moves and how what I have learnt from this research, I can apply it to further projects that may involve the broad subject of anxiety. This can really benefit me as I will know a lot about the ins and outs of anxiety as well as mental health. On the other hand, thinking less about the subject, since the medium of my project will be video, this, like last year, also gives me an opportunity to develop further on my video skills or production skills. This includes filming, directing and editing my own video. This also means I can use these additional skills to become better at this and apply this to future projects that I will do at University and additional jobs too.


Anxiety Definition screenshot – Screenshot from google search under ”Anxiety”. –  Anxiety – – 2018 – – online – last accessed – 31/03/18

Reference – FMP 2018 (Q+A and Anxiety Talk) – IllustrationComedy (Maddy Curtis) – – – published 25/02/18 – Last Accessed 25/02/18

Image reference 1 – David Hockney montage – David Hockney – – Anna Jay (18 FEBRUARY 2017) –  – Last Accessed 08/03/2018

Image reference 2 –  Jean Michel Basquiat – Art Piece called ”Untitled (1981)” – Page last edited 3 March 2018 – – Wikipedia – – Last Accessed 08/03/2018

Image reference 3 – Banksy Piece – 2018 – – – Last Accessed 08/03/2018

Reference – Mikey Murphy – A Short Film About Anxiety – – Published on April 29, 2017 – – Last Accessed 22/02/2018

Reference – Rachael Stevens – What Anxiety feels like – Spoken Word – – Published on August 10, 2016 – – Last Accessed 22/02/2018

Reference – Taylor Hager – Anxiety – A Short Film – YouTube.com – 22 September 2017 – Last Accessed 18/03/18

BBC iPlayer image [online] – techadvisor – Matt Egan – 08 Feb 2018 – 

Last Accessed 18/03/18

BBC Three image [online] – mpssociety – 2015 – – Last Accessed – 18/03/18

Screenshot from – – 2018 – mental health – – [online] – last accessed 20/03/18

Anxiety screenshot from – – 2018 – mental health – – [online] – last accessed 20/03/18

Anxiety pie chart image – – ”Jim Folk, Marilyn Folk, BScN. Last updated April 25, 2017.” (2017) – – [online] last accessed 21/03/18

Anixety disorder screenshot – – ‘Jim Folk, Marilyn Folk, BScN. Last updated April 25, 2017.” (2017) – – [online] last accessed 21/03/18